Beijing to Launch World’s First Humanoid Robot “4S Store” This August

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Jun 13

Written By Troy Weber

Beijing’s Economic‑Technological Development Area (E‑Town) will unveil the world’s first “4S store” for embodied intelligent robots in August 2025, coinciding with that year’s World Robot Conference (August 8–12).

What Is a "4S Store" for Robots?

Borrowed from automotive retail models, “4S” stands for Sales, Service, Spare parts, and Survey—a one-stop shop supporting the full lifecycle of humanoid robots. Located in Yizhuang’s robotics park (home to the Beijing World of Robots), the store will serve as a central hub for everything from purchasing and repairs to customer feedback and after‑sales support.

Industry-Wide Ecosystem

Over 100 companies are lining up to participate, including around 30 humanoid-focused firms. Initial partners include major names like UBTECH, Galaxea AI, AgiBot, Leju Tongyan, and High Torque Robotics. Policymakers expect this cluster to foster innovation, streamline supply chains, and accelerate commercialization.

From Pilot to Popular Adoption

The 4S store aims to bridge the gap between advanced robotics and mass adoption — providing a centralized venue for demos, tests, servicing, and market research. Analysts believe this model can dramatically speed up adoption in industries like manufacturing, retail, hospitality, and even household services.

China’s Growing Humanoid Market

Market value is projected to reach ¥8.24 billion (~$1.14 billion) in 2025—approximately 50% of the global humanoid market.
Long-term forecasts see a rise to ¥870 billion (~$120 billion) by 2030.
In 2025 alone, there have been 59 investment deals worth tens of billions of yuan in China’s humanoid robotics sector; more than 100,000 new robotics-related companies registered in the first five months, a 44% year-on-year increase.

Why It Mattter

Commercial support for humanoids: A dedicated storefront transforms robots from niche industrial tools into consumer-facing products.
Lifecycle services: Ready access to repair, upgrades, and feedback loops is key to widespread adoption.
Ecosystem growth: Centralized hubs consolidate suppliers, developers, investors, and users—helping the industry mature.
Blueprint for replication: If successful, this model could be adopted globally, changing how humanoid robots are sold, serviced, and supported.

Troy Weber